Blogging Strategies for Makers | Podcast Episode #143

Want to start a crochet or knitting blog but not sure where to start?

There are a lot of things to consider when starting a blog and it can be really overwhelming when you think of all the things that must go into it. Powering through the overwhelm and finding answers to the most important questions is the first test for blogging success.

Special Guest

In this episode of The BHooked Podcast you’ll hear from, Brittany Lynch, who shares her best strategies for starting a crafting blog in 2019, growing an audience and maintaining a balance to keep you on the right track with your goals.

Episode Transcript

Brittany: Hey there, welcome to episode 143 of The B.Hooked Podcast. I’m your host, Brittany, and as always, thank you so much for joining me today. I know you could be doing so many other things, and you chose to listen to this podcast—that makes me incredibly grateful.

Perhaps you saw the title of this episode and that piqued your interest. We like to keep things balanced around here, covering both maker businesses and the overall passion for yarn, crochet, and knitting. Every now and then, those two worlds overlap.

I’ve been blogging for a long time, but I absolutely don’t consider myself an expert when it comes to blogging and building a blog. For me, it’s all an experiment—it’s constantly changing. That’s why I brought on someone today who is an expert in blogging, maintaining a blog, building a blog, and all the things that make a blog successful. Whether you want to use your blog to communicate, share designs and ideas, pay for your hobby, fund a vacation, or even grow a side business, today’s episode is for you.

I’m joined by another Brittany, the go-to person when it comes to blogging and building an email list. Those are the two things we’ll focus on today. We also mention quite a few resources, and you can find all of them in the show notes at bhooked.com/143. Just scroll down to the resources section. You might even want to grab a pen and paper because Brittany shares so much wisdom and doesn’t hold back.

So let’s get into it. Here’s my chat with Brittany from Ideal Me.

Brittany: Brittany, welcome to The B.Hooked Podcast. Thank you so much for joining me today.

Brittany: Thank you so much for having me. I’m so excited to be on my very first podcast. We had to make this happen!

Brittany: Typically, we talk a lot about crochet, knitting, yarn—all that good stuff. And I know you have a ton of wisdom in those areas. But before we dive in, I want to give people a chance to get to know you. Can you tell us how you got into crochet, blogging, crafting, and everything you’re doing right now?

Brittany: Yeah! You know what’s funny? I actually started with knitting. When I was growing up in Toronto, my mom was a knitting instructor at a local yarn shop. I remember going into the shop one day and seeing all this beautiful yarn. I fell in love with an alpaca yarn and saw a sweater on a mannequin. I told my mom, “I need to learn how to make that.”

Over the next few months, we worked through making this beautiful knit cardigan. It was such a nice experience—so relaxing and satisfying to make something with my hands. I have fond memories of going into that shop and watching my mom teach others how to knit.

Then I went off to university and fell away from knitting. Years later, when I had started my business, I had a blog (not in the craft space) and was feeling really stressed. One of the girls on my team suggested I try crochet. I felt a bit like a traitor for trying crochet instead of knitting, but I quickly fell in love with how simple and forgiving it felt. It reconnected me to my maker side.

I started sharing occasional crochet blog posts, and I noticed how engaged my audience was with that content. That led me to focus more exclusively on crochet and build my blog and audience in that space. It’s been amazing to combine my two passions—business and crochet—and to meet other crochet entrepreneurs like yourself and those featured in our Handmade Business Summit.

Brittany: That is such a cool story. Wait, did I hear you right? Your first knit project was a cardigan?

Brittany: Yep!

Brittany: That is serious! I need to take a moment and respect that. Wow.

Brittany: Yeah, I’m definitely the type of person who gets an idea in my head and just goes for it. I’m sure my mom said, “Maybe start with a scarf,” but I was like, “Nope. We’re doing the cardigan, adding pockets, changing the color, doing buttonholes—the whole shebang.”

Brittany: Well, it’s good you had a great helper. That was my hang-up with knitting—fixing mistakes and even recognizing them. Crochet just felt easier.

Brittany: Exactly. Like when your stitch count is off—that drove me crazy with knitting. I’m sure my mom got frustrated helping me, but it was a good experience. Maybe that’s why I liked crochet so much more when I tried it. My first project was a simple double crochet blanket. Very different skill level!

Brittany: Totally. And it’s interesting—I’ve heard from a lot of people who do both crafts that the second one is always easier to pick up. They’re so different, but the concepts are still related.

Brittany: Yeah, absolutely. Another thing that really helped me, which I think is a little unique among crochet bloggers, is that I learned alongside my audience. I already had a general craft blog called Ideal Me where I talked about crafts, business, personal finance, and more.

When I shared a crochet post, my audience was really engaged. So I asked them if they’d be interested in doing a crochet along. Their response was a massive yes. I hired a local instructor to create a simple blanket pattern and film the project. That became our first of what I think is now 55 crochet and knit alongs over the past few years.

So I was learning and sharing at the same time, and my audience was learning with me. I also had the privilege of working with someone who had crocheted for 30+ years, so I learned what not to do early on.

Brittany: That’s such an interesting approach. A lot of people think they have to be an expert before starting a blog. But you showed that sharing your journey as a beginner works. Just look where you are now!

Brittany: Yeah, and I think that’s really relatable for people listening. We all have doubts like, “Am I good enough? Are my projects good enough? Do I have enough skills to grow a blog or earn from my hobby?” My story is proof that your skill level doesn’t have to be perfect. Just be yourself, share your journey, and be open to what it can become.

Brittany: Exactly. So I’m curious—what advice do you have for someone trying to figure out what type of content to put on their blog?

Brittany: That’s a great question. There are so many forms a blog can take now, which gives you options. When I started, my first crochet post was something like “16 Easy Crochet Stitches to Master.”

It was a content curation post, also called a roundup. I found 16 great stitch tutorials from other experts, linked to them, and published it on my blog. Then I pinned it on Pinterest, and it blew up. It was getting a few thousand pageviews a day.

On that post, I had a newsletter sign-up, so people could enter their email to get updates. That helped me grow my crochet audience. Later, I invited them to join my crochet along.

Now, if you’re a pattern designer, that’s awesome—you can release your own patterns. But if you’re not, that doesn’t mean you can’t start a blog. Sharing others’ content, giving credit, and linking back worked well for me. And it helped me build relationships with other crochet bloggers too.

Brittany: Sounds like your strategy came from knowing your audience really well. You tested things and figured out what they responded to. But for someone starting out, how do they get to know their audience that well?

Brittany: That’s such a good question. It can feel hard because being online often doesn’t feel intimate. You’re staring at a screen, asking, “Who’s reading this? What do they want?”

The best way to get to know your audience is to just ask. And remember: your audience is made up of individuals, not just numbers. Saying, “I got 2,000 pageviews,” can feel abstract. But that means 2,000 people passionate about crochet and knitting saw your content.

When I thought about creating my first crochet along, I wasn’t sure if my audience would be interested. I just sent an email saying something like, “I’m thinking of hiring a crochet instructor to film a project. Would you want to do this with me?”

I got so many replies—some just “yes,” others with long stories. I learned their names, locations, experience levels. It put faces to the audience. It helped me understand who they were and what they wanted. And that shaped everything going forward.

Brittany: That’s a great reminder. But what if the feedback is split? How do you make a decision then?

Brittany: When you start a blog or any online endeavor, you need to wear both your creative and analytical hats. I was asking a creative question, but the answers gave me data.

Let’s say I got 100 responses. I’d look at the numbers: how many yeses? How many nos? How many unclear but thoughtful replies?

Some people might ask, “Do you mean a crochet along?” That’s when I learned what a crochet along even was. I Googled it, refined my messaging, and tried again. You have to stay open-minded and creative, but also try to see patterns in the responses. Even tally them in a spreadsheet. Look for trends.

Brittany: That makes sense. And I know people are wondering: did you reply to all of those messages?

Brittany: Yes, I did. At that time, my list was smaller, so it was manageable. These days, I can’t personally respond to every message, but my team and I do make sure to send replies. It’s important people feel heard.

When you’re starting out, that back-and-forth is crucial. It helps you learn faster, even though it takes time and effort. But if you’re passionate about your topic, it’s worth it.

Brittany: Absolutely. And it seems like that strategy—connecting with your audience—never really stops, even as you grow.

Brittany: Yes! You always have ideas and questions as your business evolves. With opportunity comes choice, and you want to make choices that will resonate with your audience.

For example, we have an online membership for our crochet and knit alongs. It’s grown a lot over the years, and we’ve made many changes based on audience feedback. We ask what they want more of, what they want less of.

The more satisfied your audience is, the more they’ll share your content. That leads to more growth and more opportunities. You can even use surveys, like a Net Promoter Score, to measure satisfaction.

Whether you’re just starting out or already have a clear direction, it’s crucial to keep checking in with your audience to stay aligned with what they need.

Brittany: So it really all comes back to conversation. Would you say email is the best way to have those conversations? Or are you doing it on social too?

Brittany:
You know, that’s a really good question. In some ways, I feel really ahead of the curve in how I approach my business, and in other ways, I feel really behind the curve. When I got started, email was—it was before social media—and email was without a doubt the best way to communicate with your audience because it was direct, people checked their email, and it was in their inbox. It felt a little bit more intimate.

Now, obviously, social media is growing—primarily Instagram and Facebook—and podcasts, like the one we’re on right now. So there are all sorts of mediums for you to connect with your audience. I think what’s most important is playing to your strengths.

For me, I know that I could never have the discipline that you have—or I shouldn’t say I could never have the discipline—but for me, it wouldn’t fit into what I want out of my life to release a new podcast each week. I think that’s tremendous that you’re able to do that, and I’m envious of that, but it just wouldn’t work for me. Same for video on Instagram—there are incredible creators like Toni from TL Yarn Crafts. She’s just the most personable person. I’m really envious of her ability to connect on video, but I’d be too self-conscious to get on there and do that regularly. Yet she thrives in that.

So I think you need to play to your strengths and know there’s a medium that works well with your personality to communicate with your audience. To answer your specific question, yes—for me, that’s email. I can send an email that’s strictly text-based and more conversational. It’s something I enjoy.

Even with all that said, I still believe the best way to get results in your business—by results, I mean the ability to grow your audience, send that audience to content they’re interested in, and grow your traffic—is through email. That’s been my primary focus. It’s so ingrained in our minds that email is a big deal.

Personally, I was way behind the game getting an email list and showing up regularly for those people on my list. The big holdup for me was feeling like I didn’t have a strategy.

But also worrying that I was bothering people because I don’t love checking email. To be quite honest, I’m very choosy about who I give my email address to because I find it tedious to go into my inbox every day and delete a bunch of emails. I don’t want to be one of those emails to somebody else. I don’t want to inconvenience someone.

So I really had to check in with myself and say, “Well, this person offered me their email address and asked me to send them something.” There’s a little bit of that going on in my mind. I’m sure I’m not the only one though.

Do you have any tips for that?

Brittany:
Yeah, you touched on one of the bigger reasons people are intimidated by email: the fear of intrusion or not knowing what to say. Let’s start with the fear of sending an email—what if people don’t like it or don’t want to hear from me?

The plain and simple truth is twofold. One: in order for someone to be on your email list, they had to give you their email. That means at some point, they were very excited about hearing from you. So it’s almost a disservice not to email them because you set an expectation: by giving you their email address, they expect you to share things with them. They want that. That’s why they signed up.

The second side is: maybe they’ve changed their mind, decided they’re no longer interested in crochet, or don’t like what you’re sharing. Or they just don’t want to check their email anymore. There’s an unsubscribe button—every email list provider includes that—and they can click that if it’s no longer for them.

It’s important to accept that, though it’s hard and takes time to develop. Sometimes I think I’m too sensitive to be a business owner because my feelings get hurt quickly. You have to grow a bit of a tough skin—not necessarily hard, but you grow.

I take it personally when someone has a bad experience or unsubscribes. But you have to focus on what you’re gaining and providing, not what you’re losing and the people who don’t like you. For every person who doesn’t like you, there’s someone who really resonates with you and is excited to hear from you.

So, it’s one of those things that helps you grow and form connections with the people who resonate with you.

Brittany:
That is certainly a message I needed to hear. I’m sure I’m not alone. If someone is on the fence about starting an email list, that excuse can just be thrown out the window. I’m right there with you on that.

Let’s talk about the technical side, which is probably holding people back too. Actually, there might be three things: fear of intrusion, technical side, and strategy of communicating. Maybe we can dive into that one real quick?

How easy is it to start an email list?

Brittany:
These days, it’s actually quite easy. When I started with my first website, it was difficult, but now it’s much easier. To have an email list, you need an autoresponder. Some popular ones are MailChimp (they have a free plan), ConvertKit (popular with bloggers), and others.

These services let you send emails to your customers. Many have a form builder, so you can create a signup form, get a link, and share that with friends, family, Facebook groups, or forums. There are lots of ways to do that.

Beyond that, I use a WordPress blog with a plugin called SumoMe, which lets me embed forms elegantly to build the list. It’s a little nicer than just using MailChimp’s basic form builder.

Without getting too technical, I think WordPress is the best way to manage a blog. It’s free, easy to use, and plugins like SumoMe have free plans to add newsletter signup forms or opt-in boxes to start building your list.

Brittany:
Yes, and I have some experience with MailChimp. Their free plan goes up to 1,000 subscribers. It’s a bit clunky if we’re being honest—I don’t love it—but it’s really good for beginners because it’s user-friendly and intuitive with lots of help documents.

I’m still using MailChimp today. When you’re ready to switch, ConvertKit is great but a bit pricey, which is why I’m not using it now. But it’s incredibly easy to add forms to your WordPress site with ConvertKit.

Thinking about what else you might need for starting an email list and adding it to your blog—it’s pretty straightforward: you need the form and the list, and then it’s about staying in touch with your audience. That kind of brings us into the strategy behind it.

Brittany:
Right, so the next step is how to get more people to sign up. Because what good is having a form if no one enters their email?

One of the best ways is to incentivize signups—sometimes called a lead generation report or something similar. In the crochet and knit space, a popular incentive is offering a free pattern you’ve designed, or if you don’t have a pattern, a giveaway (like five balls of yarn with a monthly draw).

You could also share a curated list, maybe your seven favorite free patterns online by other designers. You want to give people a reason to give you their email address. That’s always more effective than just a call to action saying “subscribe to my newsletter,” because in their head, they’re asking, “Why should I?”

The conversion rate for “get seven great crochet patterns” will be much higher because it aligns with what they want.

That also leads into the content side of things. Brittany, would you like me to dive in, or do you have any comments on what we’ve discussed so far?

Brittany:
Oh, no, absolutely—I’m loving where this conversation is going.

Brittany:
Okay, so on the content side, people often get intimidated. Many have a perfectionist mindset that it has to be perfect, but just getting it 80% done is honestly the biggest part.

We’re often our own toughest critics, and often we do much better than we think. Starting out, you might have only one blog post—or none at all. So what do you share?

That was something I struggled with for a while. Then I reminded myself: what is my job? My job is to serve my audience and make sure they’re satisfied with what I provide.

Then I asked: what are they interested in? They love crochet, yarn, quirky news stories, and patterns.

When I take it away from myself and focus on my audience—how I can provide value so they’re excited to read my emails—it opens doors. I’m not just sharing my own content. On days when I don’t have new content, I’ll share favorite blog posts from other crochet or knit designers. My audience still has warm feelings toward me because I brought those great finds to them.

So it’s about having an abundance mindset. Sometimes new business owners think other creators are competitors, but it’s about providing value to your followers. I try to have an abundant mindset—if I send traffic to someone else’s blog, I’m serving my audience, and that will come back to me in other ways.

Sometimes I go on Google News to find fun crochet or knit stories. I remember during the Olympics, there was an article about the Norwegian snowboarding team knitting for stress relief. I shared that, which gave me an idea for an email about stress, mental health, and knitting.

So if you think about it from an abundant mindset, what are your people interested in? What are their passions? How can I give them more of that? You can be more creative with the content you share.

Brittany:
Yes, and as the person hitting “send,” I look at how many people actually open and read the email.

With that mindset, you’re training your audience to expect great things from you. The next time your email hits their inbox, they’re more likely to open it.

An email list is part of a business, serving a few purposes. One is to see how many people are actually interested and engaged.

Are those metrics important to track, especially early on? Or do you recommend just doing your thing, having an abundance mindset, and connecting with everyone on your list?

Brittany:
Those metrics you’re talking about are available in your autoresponder, like your email open rate—the percentage of your list that opened the email—and your click-through rate—the percentage who opened and clicked a link.

Those are important. There are strategies to improve those numbers, but I won’t get into that now because, again, perfect is the enemy of done.

You have to be careful because creating your newsletter is a big milestone. Once you have a consistent habit of sending emails a few times a week (which I do recommend), then you can start looking at your open rate—say, 17%—and ask how to improve it.

By and large, the best way to improve open and click rates (and ultimately revenue, which we can talk about later) is to deliver value to your customers.

If you’re getting started, consider including a sentence at the end of each email: “Did you like this email? If so, hit reply and let me know.” Early on, when you have few people on your list, encouraging that conversation is great. It helps you refine your content and provide more value.

Brittany:
Now, you mentioned frequency briefly. How does someone figure out the right frequency? How many emails should they send? Once a week, twice a week, every time they have something new? Maybe not consistent? Any advice?

Brittany:
That’s a roundabout answer, but I think it’s important to start by asking: what does success look like for you? Why are you doing this? Why do you want to grow an email list?

Is it to share ideas, earn money, grow a full-time business, or just have fun?

You want to start with that definition. It’s okay if it changes later, but you want a target.

Maybe you’re just starting because it’s fun. Then sending an email every day might take the fun out of it and make it stressful.

So ask: what can I commit to that will still be enjoyable? That’s a good question for most people.

Maybe it’s every Tuesday at 9 a.m. Consistency is key to training your audience when to expect emails.

When starting, tell them in each email, “Every Tuesday I send new emails. Keep an eye on your inbox.” Later, you can add more days.

If you want to earn money, the more often you communicate, the faster it will translate to income.

Some people get nervous about talking about money, but it’s okay. I couldn’t do what I do without earning money because I couldn’t afford to run the business otherwise.

So earning money is not a bad thing and it’s okay to talk about.

But your goals determine your content schedule.

You and I have talked a lot about work-life balance. You want to make sure your schedule works with your life, not against it.

So the short answer: decide what works for you now—maybe once a week or once a month—and commit. After some time, check in and see if you can increase frequency to meet your goals. Start low to be consistent rather than set a crazy goal you can’t keep, which only hurts you and your audience.

Brittany:
Yes, and you mentioned work-life balance. I’m always looking for ways to simplify processes and make things work well. It’s interesting to hear others’ perspectives. I like sharing those tips with my audience.

Blogging and email marketing are big undertakings that can consume a lot of time. There has to be balance. I know it usually comes back to goals.

Can you share how you find work-life balance? I know it’s different for everyone, but maybe someone similar to you could benefit from advice on balancing a big blog and an email list. We’re not there yet, but we will get there.

Brittany:
Yeah. I’ll be honest—it’s something I really struggle with.

I remember interviewing you for the Handmade Business Summit. Your topic was productivity and work-life balance. I thought, “Wow, you’ve really got it figured out.”

I struggle because my big passion is business. I love growing an audience and forming relationships with my readers and followers. That connection is so fun to me.

People ask what my hobby is. I almost hate that question because my hobby is what I do: crochet, knit, and serving my community.

When you feel that passionate about your work and income, it can be dangerous. Where do you draw the line between home life and work life?

I have to say that line has negatively interfered a lot in my life because I’m the type to go all in.

For example, I saw a knit cardigan pattern and thought, “Yep, I’m making this.” That’s crazy for a first project, but that’s my approach in many areas: if I’m doing it, I want to do it right.

It totally consumes me.

So I’ve had to be very deliberate about separation.

Three months ago, I got an office. It was a tough decision because I thought, “I have a home office. I want to work from home. That’s the dream.”

But if you’re always at home, you have to be disciplined to create a special work area—not your bedroom or places associated with relaxation.

If you work in your bedroom and something stressful happens, your subconscious might associate your sleep space with stress, which is bad.

So I evolved to set some rules. If working from home, don’t work in bed. Sleep should be a sanctuary.

Try to set up a dedicated area.

For a long time, I had that, but it was tempting to work from the couch, which is more comfortable but has negative repercussions.

I started feeling very anxious every day.

I think people with high expectations often suffer from anxiety related to their goals.

I put so much expectation on myself, and I suffered badly from anxiety.

It’s still something I check in on regularly.

This is a long answer, but my path was to get an office and work there from 9 to 5 or so.

When I’m home, I can relax.

Having your own business has amazing perks, but it’s a slippery slope if work blurs into other parts of your life.

You don’t want work to dominate everything.

That dominated my life the first six years and hurt my personal relationships and mental health because I wasn’t mindful about separation.

I’m sharing this so people know they may face these struggles depending on their personality.

You can encourage yourself to have separation, whether that’s a dedicated desk or specific work hours.

The more I did that, the better it got.

I think we’re opposites in this way. When I started, having a calendar was the worst. I started my business for freedom.

But setting constraints gave me more freedom. I didn’t see that initially.

Now, those habits create separation and have been really helpful.

That’s a long answer, but hopefully, it’s helpful and not too negative.

I want to be open about my experience in case others can relate.

Brittany:
For sure, I appreciate that so much.

That’s something you might not realize when you’re chasing the dream of your own business or working from home.

There’s nothing worse than feeling disappointment when you reach your goal—not disappointment in the goal itself, but disappointment in aspects of it because it turned out differently than you expected.

At that point, it’s tempting to question yourself. Question whether or not you had the right goal in the first place. And I think the better, more productive question that you should be asking yourself is: how can you make it better? Because I’ve learned to never doubt my dream or doubt what I want. You feel it in your gut. You either know you want something or you don’t. And that’s a gut feeling that you have. Just don’t make it up. So rather than question your gut instinct of creating whatever it is that you’re super excited about right now, question how you can make it better.

Brittany:
Yeah, exactly. And the other thing that reminded me of is something my dad always tells me, because, you know, I really had a tough time. Even last year, my business was growing so much, and you would think, “Wow, that’s so awesome.” But with it comes more expectations, more pressure, more responsibility. And I was just honestly—I was in my personal life very unhappy because I felt out of control. I didn’t feel like I had any control on where my life was going, which is odd because that’s not why I started the business.

And so one of the things he told me was that you need to take care of yourself. If you’re not taking care of yourself, you can’t take care of anyone else, and you’re doing a disservice to everyone who is involved in your business—and that means your audience, right? So sometimes, well, all the time in my opinion, you just really have to check in consistently throughout this process of building a business, of, “Is this opportunity still right for me?”

And it might not be 100% yes or 100% no. You might have to drill in and look at little things and say, “Okay, well, this part of it is taking up so much of my time and not yielding me the results that I expected. And so, you know, I know I had an expectation to myself and to my audience to do this, but I need to change that expectation because it’s just, for me, it was slowly killing me. I mean, it just didn’t serve me anymore.”

And so I wasn’t able to serve my audience anymore in that way. And so just continuing to check in with yourself and make sure that, as you arrive upon your goals that you set out to achieve, make sure that they are still things that you want. And more often than not, it’s probably some part of what you want, but there are areas that aren’t making you happy that you can maybe move away from or adjust.

And every time I’ve ever done that—every time I’ve taken a pause in my business or a pause to check in with myself to make sure that I’m still in line with taking care of myself and therefore taking care of my audience—it’s been scary because it’s different and I didn’t expect to be there, but it always has resulted in me feeling happier and, as a result, being able to better serve my audience.

Brittany L:
For sure. And knowing that it’s okay to change an expectation—I mean, that’s certainly something I need to hear almost on a regular basis. It’s okay to change your mind, almost to change the focus. It’s not going to be the end of your business or the end of your blog. It will probably be the start of something completely new.

And I know that’s something we chatted about a little bit before pressing start. It’s a message that I needed to hear. And I’m so glad that you shared that here as well because, like I said, I know there are so many makers in the audience who really have a great message to share, who really have a talent, and they’re feeling discouraged because there’s so much to learn and so much to do when you have a blog. It’s almost like mind-boggling once you sit down and you write down all the steps that you need to take and then, oh, by the way, you need to start an email list and all of this stuff.

I think the bottom line is it’s not a finish line, right? It’s not a race. You’re not racing to the finish line. For a business, I don’t know that there ever really is a finish line. It’s always just forward momentum.

Brittany:
Yeah, absolutely. And I guarantee that when you start out—or wherever you are now—everyone kind of has a finish line in their mind. And often it’s associated with what you think is going to make you happy. When you get to that finish line, you know, it’s kind of human nature to re-up your finish line. You get there and you’re like, “Well, what’s my new finish line?”

And so you’re always kind of pushing yourself. And so you just have to be conscious of that, that, you know, it’s okay that it changes and you’re growing with this process as well.

Brittany:
Definitely. Well, Brittany, this has been an amazing conversation. I am so thrilled that we were able to chat about this and that I could learn so much from you that I can share with my audience.

I know somebody will definitely want to check in with you after hearing today’s episode. So where is the place where you would like somebody to go to connect with you?

Brittany:
Sure. So we have a few blogs—Dabbles and Babbles and IdealMe.com are two of them. And then my main focus, though, is MyYarnClub.com. And My Yarn Club is where the home of those crochet and knit alongs that I talked about earlier that I started several years ago are located. But we’re essentially a yarn club where we focus on providing name-brand yarn at wholesale prices to our members.

So if you’re interested in staying connected with me, there’s a place you can sign up for my newsletter on that website, or you can go take a look or reach out, and there’s our email address listed on there too. So I’d love to hear from you, and I’m excited for those who are listening who are thinking about maybe starting a business in the crochet or knit space. I just want to tell you that it’s 100,000% possible and to just take it step by step. And I hope that some of this information has been helpful to you.

Brittany:
For sure, and it’s totally worth it.

Brittany:
Yeah. Yeah, absolutely. 100%. Even on the hard days, it’s worth it. There’s always going to be hard days. You may as well have the hard days doing what you love.

Brittany:
Definitely. Well, Brittany, thank you so much. I will have all that linked in the show notes so you can have quick and easy access to that.

Now, a lot of us here love to hang out on Instagram. Do you have a handle there that you would recommend someone check out?

Brittany:
Yes, I do. It’s idealme.com, and I’ll provide the information to you and you can provide it in the show notes.

But as I mentioned earlier, Instagram is something I feel so behind the times on, and really my main form of communication is through our email list. But by all means, follow me on Instagram. Maybe this year will be the year that I really dive in and tackle that head on.

Brittany:
Yes, yes. It’s certainly a completely different beast, but I love how you’re sticking true to, like you said, your strengths. So you know that email is your jam and the proof is in the pudding.

Brittany:
Exactly. Exactly. Well, thank you again for having me. It’s been so fun to have you interview me, and it’s been a really great first podcast experience and hopefully one of many more.

Brittany:
Absolutely. Well, I would love to have you back. I’m sure I’m not the only one screaming that right now. So for sure, we’ll have you back on.

All right. That was Brittany from Ideal Me. And I’m pretty sure that was amazing, right? I enjoyed that conversation so much. I’m going to go back and listen to it again. And I hope you enjoyed it as much as I did.

So Brittany did mention a few resources throughout today’s episode. And I want to remind you that you can find all of that information over on the show notes page. That’s behooked.com/143. I’ll have it spelled out there. It’s about the middle of the page. Just scroll down until you see the links and resources mentioned in this episode.

You’ll find it all there so you can get a little bit more detail on some of the things that she talked about and see if it’s right for you and your blog. And definitely check out Brittany and some of her blogs and see what she has going on. She’s doing a lot of really great things for our industry and in our community. And I will have those websites she mentioned in the show notes as well.

Now you may have heard at the end of that episode, I told Brittany that she mentioned something that I really needed to hear. And I’m not ready to share exactly what that is yet, but it is coming soon. So I want to just let you know about that.

When I have all of the details, you will be the first to know.

All right, that’ll wrap up this week’s episode of the BHooked podcast. Thank you again for joining me. Thank you again for your reviews. And I’ll see you next week. Bye-bye.

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